DESIGN SYSTEMS

A design system is not your brand translated into a library of buttons, fields, menus and images. 

It's a living framework of design standards, principles, and governance, a combination of reusable components, patterns and flows that aligns teams by providing a shared language. And it can be thoroughly messy to manage. 

Thanks to the rise of GenAI, AI voice agents, new devices, and gestures, design systems must now cover every way customers and employees interact with technology.

When your challenges start to move beyond headcount and into product delivery, scaling, or consistency of design and engineering output, Sorai’s design systems programme combines strategy with hands-on delivery to support you across the full spectrum of concept and execution. 

Our Solution

From startup speed to enterprise maturity, we help deep tech teams design, build, and govern systems that scale with the business.

This means developing a code-ready design system that will drive consistency, coherence, accessibility, and efficiency in product delivery. Our approach involves: 

• Audit – Reviewing your existing design principles, IoT products, brand guidelines, libraries, and developer-designer workflows to uncover pain points and opportunities across the whole business. We’ll uncover the challenges and considerations influencing your team’s technical decisions and needs.

• Research – Running customer journey audits, usability testing, and technical evaluations to determine the criteria of your design system and benchmark against best practices. This includes a comparison of existing product interactions with accessibility standards. We’ll also conduct a technical evaluation of your front-end code to help us develop a product roadmap that caters for future needs.

• Design System Development – Creating an atomic design system with visual and coded components, tokens, design patterns, and principles. We also guide front-end language choices to ensure your system is robust and future-ready.

• Pilot Tests – Implementing into products to validate, gather feedback, and refine the system with real-world interaction data (i.e., how many times buttons are pressed, fields filled, errors made).

• Measure & Scale – Expanding the system across your product suite, embedding clear usage models, change processes, and governance frameworks. Work is centralised in repositories like Storybook, with platforms to promote adoption and buy-in across the business.

What to Expect: 

A sustainable design system that shows measurable change for development and experience, a system that is understood, adopted, and has proven monetary worth.

In deep tech, where products span AI platforms, new devices, and complex interfaces, a strong design system reduces friction between engineering and design, enables consistency across rapidly scaling products, and creates the foundation for adoption and trust.

Why Choose Sorai?

Sorai was set up by 

We bring the essentials of data and AI - above and beyond the technology - such as Product Management,  Design, Leadership, Ethics and Business. This means we can solve your pains and address your opportunities in a human-centred and value-driven way: 

• We combine the best of business consulting and the creativity of a design studio to bring a human-centred, AI-enabled approach to validating business opportunities.

• We’ve developed our proposition with leading industry experts.

• Unlike pure strategy houses or technology providers, we can move you from strategy to implementation and capability build.

• As an alternative to traditional consultancies, we offer deep expertise over generalist models, with the same talent bench at a more sustainable cost.

If you’re building in deep tech and need design systems that scale with your products, platforms, and ambitions, Sorai is ready to help. Reach out using the form below to explore how we can support your next phase of growth.